The film industry continues to evolve, and at the forefront of this transformation is Jason Hellerstein, a notable figure in the world of film distribution. As a co-founder of Sideshow, Hellerstein has been instrumental in establishing a brand that champions international and independent cinema. Now, he is unveiling his latest venture, 1-2 Special, a North American film distribution company dedicated to sourcing and distributing compelling films from both domestic and international festivals. With its headquarters in New York City, the company’s mission is clear: to bring thought-provoking cinema to audiences hungry for innovative storytelling.
1-2 Special aims to kick off its operations by acquiring films at the prestigious Berlin International Film Festival in 2025. This ambitious project plans to release up to ten films annually, creating a substantial new pipeline for filmmakers looking to reach North American audiences. Hellerstein emphasizes a dual commitment: while he intends to curate films that push creative boundaries, he also recognizes the importance of appealing to commercial viability. This delicate balance will be fundamental to the identity of 1-2 Special, as Hellerstein hopes to redefine what it means for a film to be both critically acclaimed and successful at the box office.
Hellerstein’s extensive background in film distribution positions him as the perfect leader for this new venture. His role as a co-founding executive at Sideshow has equipped him with valuable insights after overseeing the successful acquisition and promotion of renowned titles such as “Drive My Car” and “All That Breathes.” Under his stewardship, these films not only garnered prestigious awards but also achieved considerable box office success—over $11 million in North America across all titles. This blend of awards recognition and financial success demonstrates Hellerstein’s prowess in navigating both critical and commercial landscapes.
The mission of 1-2 Special extends beyond mere distribution; it aims to be a champion of filmmakers with a unique vision. The company intends to act as a guiding force, helping filmmakers through the complexities of theatrical releases and awards campaigns. Hellerstein’s commitment to nurturing talent and ensuring that bold narratives reach the screen signals a refreshing approach in the industry.
As 1-2 Special gears up for its official launch, the future looks promising for Hellerstein’s ambitious endeavor. He has plans to announce additional hires by spring, signaling the growth of a team with shared values centered around creativity and daring filmmaking. The establishment of a company dedicated to such a purpose is now more vital than ever in a film landscape that often prioritizes mainstream trends over artistic expression.
In a climate where independent voices deserve to be amplified, Hellerstein’s 1-2 Special aspires to become a vital player in the film distribution realm, one that willingly takes risks on innovative and groundbreaking narratives. The journey to reimagine what film distribution can achieve is underway, and eager audiences await the stories yet to be told.